Why do so many bookies have the number 88 in their names?

To begin, if the bookmaker’s name contains the number 88, it is appropriate for an Asian audience. The number 88 is associated with good fortune and prosperity in Chinese culture because the word for “eight” in Mandarin and Cantonese is consonant with the word fā (發), which means riches. That is, 88 represents double riches.

Two eights in the name of the bookmaker Fun88 (title sponsor of Newcastle), W88 (sponsored by Aston Villa), and M88 (sponsored by Manchester United) (sponsored by Bournemouth). AsianConnect88 is one of the most important Asian brokers. The name of the bookmaker 888 means “triple fortune.”